Consumers like gift cards because they make the joys of obligatory generosity easier and thus more joyous. A recent survey noted that 80% of shoppers said they were going to purchase a gift card this holiday season, for an estimated total of $27.8 billion. Companies like them too, because companies like free money. According to the Wall Street Journal, from 2005 to the present, $41 billion worth of money on gift cards has been lost or will never be redeemed. This doesn’t include any of the $800 billion cost of Iraq War that President Bush attempted to pay for with old gift cards to Applebee’s. [ more › ]
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$41 Billion In Lousy Gift Cards Will Never Be Redeemed