FiDi’s Setai Cannot Be Translated, Can Be Bought

Something about the Setai—the Financial District office-to-condo conversion at 40 Broad Street—has always seemed a little off to us. From the over-the-top zen/spa theme to the terrible tagline (”There’s no word for it in English”) to the clumsily-named rooftop lounge (Aarais!), that South Beach-styled former Development Du Jour gives off a vibe that’s out of place in the buttoned-down FiDi. Which must be why it’s attracting non-FiDi prices! In a story spotlighting commercial and residential development in Lower Manhattan, the Sun’s Michael Stoller reports that the Setai’s penthouse sold final month for a whopping $1,800 per square foot. That could be a record for an area that normally gets up to $1,300/sf, but the

record may not stand for faraway. Developer Joseph Moinian says he expects to get “in excess of $2,000 a square foot” for the Washington Street W Hotel & Residences. FiDi, my how you’ve grown!
· All Signs Pointing Up in Downtown Manhattan [Sun]
· Development Du Jour: The Setai [Curbed]

Original post by Joey

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
  • Fark
  • NewsVine
  • Reddit
  • StumbleUpon
Related Articles
  • Props for FiDi on Sept. 11
  • On the Racked: Barney’s to FiDi, Cobble Hill TJ’s & Urban Outfitters Delayed, Toy “R” Us Un-Popped
  • The Worst Table in New York: UWS/FiDi Edition
  • Report: FiDi Rents Drop Most in December
  • FiDi’s 20 Exchange Place Nearly Ready for Renters
  • No comments yet. Be the first.

    Leave a reply