Remember when that rascally governor of Arkansas told a MTV audience that he didn’t inhale marijuana smoke? Probably not because in 1992 many of us were still sucking Ecto-Cooler and slamming Pogs. But future-president Clinton admitted the faux pas in the first incarnation of MTV’s Choose or Lose, the network’s slogan for all things political, until now. Behold, the “Power of 12.” MTV President Stephen Friedman explains the change to Brian Stelter as coming out of the burgeoning cynicism amongst 18-29 year olds following Obama’s election. “They were so passionate, and then they hit this wall of the economy.” [ more › ]
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MTV Kills "Choose Or Lose," Embraces "Power Of 12"