Posted by in
New York on 03 10th, 2010 |
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Harlem Schools Get Their PR On
In order to keep off the shut-down list, Harlem public schools are using marketing and PR to attract new charges. The principal of PS 125 keeps brochures in her purse, painted her minivan to transform it into a mobile advertisement, and leads tours where she extols the virtues of her institution, especially...